Petar Miletić

Midori • 17th September 2020

The Internet of Things (IoT)

Let us dive into the rabbit hole that is known as The Internet of Things (IoT). Long gone are the days of Bluetooth, the penultimate technological innovation which allowed us to connect to other devices and be masters of our gizmos. Sharing photos, trading music and sending our awesome ringtones to friends. Even though Bluetooth still lives today, it's just kind of meh. With more and more options regarding connecting our devices we are spoiled for choice. There are more and more options for conn

Midori • 8th July 2020

Freedom of Speech & Free Rein of Social Media

Freedom of Speech, one of the essential human rights graciously delivered upon us by the United Nations General Assembly in form of the Universal Declaration of Human Rights in 1948. It’s a principle that supports the freedom of individuals and communities to express themselves without fear of retaliation, censorship or legal sanctions. A core human right put together after one of humanities dark if not the darkest times. It is there to protect everyone’s freedom of expression and it started get

Midori • 23rd June 2020

About Guerrilla Marketing

Guerrilla marketing is a term that began its journey in the 70's. Guerrilla is often associated with warfare, a special type of warfare which greatly consists of element of surprise and ambush. But when it comes to marketing we are not talking about warfare tactics and Che Guevara. We are talking about a highly effective and popular marketing concept which is inexpensive but hard to implement. So let's break it down!

What is it?

Even though guerrilla marketing isn't about warfare, it does take

Midori • 9th June 2020

The Most Expensive Podcast in the World

Spotify recently made a deal with Joe Rogan and it is a paramount move for the evolution of the podcast industry. Joe Rogan is a famous stand-up comedian and a staple UFC commentator. Joe's podcast The Joe Rogan Experience is one of the most popular podcasts in the world and now it's one of the most expensive podcasts in the world. It's by far the most popular podcast on YouTube and Spotify just secured its exclusivity starting at the end of this year.

Complete relaxation, smell of chamomile te

Midori • 20th April 2020

Gaming culture and the numbers - behind the gaming industry

Video games! Most of us at least tried them, some of us loved them, some of us weren't quite intrigued. What can't be denied is that the video game industry is quickly becoming the most profitable entertainment industry in.. ever! It surpassed both movie and music industry by a landslide. Avengers: Endgame one of, and if not the most anticipated blockbuster earned around 800 million dollars, while the release of GTA V earned 1 billion dollars in just three days. The global market is estimated at

Midori • 5th March 2020

Social Media and Customer Service - an Unlikely Love Story

Customer support, customer relations, customer service, a variety of different terms regarding the same crucial branch of communications. Customer support is imperative in building relations with your audience, not just customers but audience as well. Before social media, customer support was mostly comprised of telephone operators working hotlines and answering customer service calls. In more modern times industry standards changed and everything got computerized. It wasn’t an unusual sight to

Midori • 23rd January 2020

Digital Marketing Trends in 2020 and Beyond

What new digital marketing trends await us in 2020? It's a start of a new decade and the internet is pulsing with new content. Last year marked the inevitable continuation of content marketing as one of the biggest trends in digital marketing to date. We see glimpses of new trends entering and making headway in the digital world, but what can we expect from this new, almost sci-fi looking decade? Here are the trends that are shaping digital marketing in 2020.

AI is a huge conversation topic, be

Midori • 19th December 2019

Social Media Content During The Holidays

Hold tight, the holidays are coming! Short time after the Black Friday craze, the main event is in front of us. Christmas and New Years are the biggest holiday seasons and need to be accompanied by proactive social media content, this is where you come in! People love holidays and Christmas is possibly the most universally loved holiday there is. If you think of yourself as a relevant business, blogger or content creator you need to acknowledge all of the most important holiday seasons and tailo

Midori • 6th September 2019

Do Not's of Small Business Instagram

Instagram is one of the most popular social platforms and continues rising in usage more and more as Facebook faces problems. It's pretty easy to use and consume. Everybody loves neat pictures and quick videos, especially if you're killing time. No matter how much time you have to kill a quick swipe of Instagram's news feed should do the trick. Small businesses started seeing Instagram's potential and are using it more than ever before.

There are some great examples of a well maintained Instagr

Midori • 23rd February 2019

The Importance of Storytelling

BRAND - A STORY TOLD BY A COMPANY We've all heard of brands, it's a word we associate with a product or a company. In majority of cases, the company itself is a brand, it carries the same name and shares the same idea or a vision. A brand contributes to a whopping 70% of companies intangible assets. When we take into consideration that companies value consists of 90% intangible assets, it's clear that we should treat our brand as the backbone of our company.

It's important to understand brands